Projects
Here are some of the key projects I’ve led — from digital product builds to international events — where I owned systems, delivered growth, and made things work.
Lev Haolam Shop
Since 2020, I’ve been working with Lev Haolam — Israel’s leading subscription-based and e-commerce business. My role evolved from business assistant to full strategic and product leadership. I built the email marketing system, implemented automation, developed loyalty and referral programs, and led strategic growth across the online store.
World Wrestling Championship, 2019
In 2019, I led the digital and marketing operations for the United World Wrestling World Championship, a large-scale international sports event held in Kazakhstan.
I was responsible for digital strategy, sponsor integration, branding, media asset production, and coordination with international teams — both online and on-site.
Savour Home
I created the Savour Home online store from scratch — including payment system integration, delivery setup, and full platform configuration.
Beyond launch, I led the development of brand identity and positioning, created the brand book, and managed the company’s entry into Wildberries — the largest online marketplace in Russia.
SCO & CICA Astana International
Marathon 2017
In 2017, I built a custom online registration system for the SCO & CICA Astana International Marathon, held during EXPO 2017 in Kazakhstan.
The platform was fully integrated with ChronoTrack — a professional timing solution widely used in global marathons — enabling automatic synchronization between participant data and chip timing.
I also organized the number and chip pickup system, ensuring smooth flow for thousands of runners.
Key achievements
01
Scaled e-commerce revenue from $183K to $1.7M in 4 years
through strategic product positioning, email marketing, and loyalty mechanics.
03
Built full-cycle email automation
Welcome flows, post-purchase, abandoned cart, winback, and loyalty journeys.
05
Directed the digital and branding strategy
For the Wrestling World Championship (Kazakhstan, 2019).
02
Created and managed 60+ high-performing email campaigns
From strategy and segmentation to testing and optimization.
04
Launched a full-stack referral program
From incentive logic and email flow to UX and technical implementation.
06
Launched platforms from scratch
Sports media portals, paid event registration systems, a digital newspaper, and ambassador tools.