Career Summary
Experience
Lev Haolam Ltd.
Israel (remote)
E-Commerce Growth &
Product Manager
2020–Present
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Grew online store revenue from $183K to $1.7M in 4 years (+779%) via strategy, automation, and campaign leadership
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Owned strategic roadmap and execution for e-commerce and marketing initiatives
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Coordinated cross-team product work: loyalty systems, referrals, interface redesign, offer optimization
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Built operational models and email architecture adopted across company products
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Mentored junior marketers and aligned teams toward commercial outcomes
UWW World Wrestling Championship 2019
Marketing & Digital Lead
2019 - Astana (Kazakhstan)
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Secured and managed sponsorships with leading national companies — Kcell, TTC, Turan, and GasEnergy
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Developed and led digital strategy, sponsorship activation, branding, and press coverage
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Directed marketing operations, asset production, and cross-border communication
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Coordinated the launch of the event web platform and real-time media coverage
Other Roles
Moscow (Russia) -
Astana (Kazakhstan)
2013–2019
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E-commerce & Brand Lead for textile brand (Moscow)
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PR & Strategy roles in national sports organizations (Astana)
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Editor-in-Chief of online newspaper (Astana)
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Platform launches for marathons, sports communities, and editorial teams (Astana)
Core Competencies
Strategic Planning
& Execution
Product Development
& UX Improvements
Project Management & Cross-Team Coordination
Product Strategy & Customer Journey Optimization
Email Marketing Strategy &
Automation
Market Research &
Go-to-Market Strategy
Tools & Tech
Soft Skills & Working Style
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Natural ownership mindset — I treat projects like my own
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Fast integrator — I enter new environments quickly and start delivering
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Strong communicator — across executive, creative, and technical levels
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Passion-driven — I care deeply about doing meaningful, beautiful, and effective work
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Adaptive and solution-oriented under pressure
Languages
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Russian (native)
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English (fluent)